What nieu means? It’s a French word, made in Norway. It means nothing, everything or, whatever you want.

We strive to go easy on the environment. Because it makes sense, and it’s the right thing to do. We want our clothes to be cool, effortless and comfortable..

We use GOTS certified organic cotton in our products, because we really like their vision:

Our vision is that organic textiles will become a significant part of everyday life, enhancing people’s lives and the environment.

Our mission is the development, implementation, verification, protection and promotion of the Global Organic Textile Standard (GOTS). This standard stipulates requirements throughout the supply chain for both ecology and labour conditions in textile and apparel manufacturing using organically produced raw materials. Organic production is based on a system of farming that maintains and replenishes soil fertility without the use of toxic, persistent pesticides and fertilizers. In addition, organic production relies on adequate animal husbandry and excludes genetic modification.